Sherlock Strategy Group was created by a merger of political operatives, business innovators, and event specialists committed to helping clients achieve their goals by providing outstanding political campaign strategy and implementation.

It’s from years of campaigning that we know how to custom build a victory.

SSG is a powerful and persuasive team that can think outside the box, implement strategic network and communicate effectively with the news media, politicians, “Joe six-pack,” key community leaders, and voters. At our core, SSG believes that all of our work revolves around people and the relationships that we build for our clients.

A winning political campaign requires a sharp message and requires a team with the ability to multi-task – developing the correct message, targeting the right voters, political outreach & development, media (both traditional & social) and direct voter contact – all executed at the right time. We have the experience and the team to make it happen, having advised campaigns from the city council to the White House.

Integrated – Directed – Hands On

We get to know you, your district, and the issues first. Our approach is to understand your goals and your expectations and then put together a sound strategy to help you achieve these goals. We pride ourselves in being ready and available for any call to action to ensure that our job is done to the highest caliber.

SSG is a full service operation and can offer:

  • • Strategy & Messaging
    • Opposition and Issue Research
    • Polling
    • Budgeting & Fundraising
    • Scheduling & Events
    • Traditional Media – radio & television
    • Digital Strategy and Social Media
  • • Public Relations & Earned Media Strategies
    • Direct Mail and print material development & distribution
    • Cell Phone Advertising
    • Traditional grassroots campaign setup including but not limited to field office set up, phone banks, walk-books, and staff hires
    • Personnel development (finding the right people for the job)

Campaign Experience

(partial listing)


  • Republican National Committee
    (Southwest, West, and Southern regions)

    National Republican Congressional Committee (Southern region)
    National Republican Senatorial Committee (South Carolina)
    Carson America, South Carolina
    Newt Gingrich for President, South Carolina & the Southeast
    Attorney General Greg Abbott for Governor
    Frank Wolf for Congress, McLean, VA
    Karen Floyd for Superintendent of Education, Spartanburg, SC
    Karen Floyd for County Council Chair, Spartanburg, SC
    National Republican Senatorial Committee, Washington, DC
    Lindsey Graham for Congress, Seneca, SC
    Lindsey Graham for Senate, Greenville, SC
    Rick Perry for President
    Carl Domino for US Congress
    Rick Perry for President (South Carolina)
    AG Greg Abbott for Governor
    Jason Elliott for Statehouse
    Will Lewis for Greenville County Sheriff
    Allison Love for County Council
  • Crisp for Sheriff, Greer, SC
    Trey Gowdy for Solicitor, 7th Judicial Circuit,
    (Spartanburg & Cherokee Counties, SC)

    Sofield for City Council, Greenville, SC
    South Carolina House Republican Caucus, Columbia, SC
    Republican Network to Elect Women, Alexandria, VA
    Coverdell Good Government Committee, Atlanta, GA
    Rita Allison Campaign Fund, Lyman
    Hayes for Governor, Concord, NC
    Clyborne for Congress, Greenville, SC
    Joseph Cao for Congress, New Orleans, LA
    Mark Lazarus for Horry County Council Chair
    Henry McMaster for Lt Governor SC
    Alan Wilson for Attorney General
    Terry Graham for County Council
    Melvin Stroble for County Council
    Susan Hunter Wallace for County Auditor
    Lindsey Graham for senate Re-election
    Henry McMaster for Lieutenant Governor
    Flor Nichols for Justice of the Peace